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Privacy Policy

Last updated: 19 August 2026

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Break Force LTD respects your privacy and is committed to protecting the personal information of our customers, parents, guardians, children, young people and anyone who contacts or interacts with us.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.

This policy applies when you interact with Break Force through our website, classes, events, free taster sessions, enquiries, booking systems, email communications, Facebook, Instagram and other services we operate.

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1. Who We Are

Break Force LTD is responsible for the personal information described in this Privacy Policy.

Company: Break Force LTD
Email: info@breakforce.co.uk
Address:
Flat 12 Templewood Point
Granville Road
London
NW2 2AX
United Kingdom

For data protection purposes, Break Force LTD acts as the data controller for personal information we determine how and why to use.

If you have any questions about this Privacy Policy or the way we use your information, contact us at:

info@breakforce.co.uk

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2. What Personal Information We Collect

The information we collect depends on how you interact with Break Force.

Parent and Guardian Information

We may collect:

  • Full name

  • Email address

  • Telephone number

  • Booking and registration information

  • Class or venue selection

  • Enquiry information

  • Communication preferences

  • Marketing preferences

  • Payment and transaction information where applicable

  • Records of communications with us

 

Children's Information

Where a child or young person attends a Break Force activity, we may collect limited information such as:

  • First name

  • Age or age range

  • Class or session attended

  • Previous dance or breaking experience

  • Attendance information

  • Relevant consent information

Where necessary for the safe delivery of our activities, we may separately request further information such as emergency contact, medical, accessibility or safeguarding information.

We aim to collect only information that is reasonably necessary for the relevant purpose.

 

Information From Facebook and Instagram

If you complete a Break Force lead or registration form through Facebook or Instagram, we may receive the information you choose to submit through that form, including your name, email address, telephone number and answers to our registration questions.

Meta may also process information about your use of Facebook and Instagram under its own privacy terms.

 

3. How We Use Your Personal Information

We may use your information to:

  • Respond to enquiries

  • Register you or your child for a class, free taster, event or programme

  • Confirm bookings

  • Manage class and event attendance

  • Manage class capacity and waiting lists

  • Send information relating to a booked session

  • Send reminders, venue details or changes to a class

  • Contact parents or guardians where reasonably necessary

  • Provide and administer Break Force services

  • Process payments where applicable

  • Keep appropriate business, financial and administrative records

  • Maintain appropriate safeguarding and safety records

  • Improve our classes, events and services

  • Understand demand for particular classes, locations or services

  • Manage our customer relationships

  • Send marketing communications where permitted

  • Comply with legal, regulatory, safeguarding, insurance or other obligations

Booking confirmations, class reminders, cancellation notices, venue changes and other information required to provide a service you have requested are considered service communications rather than promotional marketing.

 

4. Our Lawful Bases for Using Personal Information

UK data protection law requires us to have a lawful basis for using personal information.

Depending on the situation, Break Force may rely on the following lawful bases.

Contract

We may use information where it is necessary to:

  • Provide a service you have requested;

  • Manage a booking or membership; or

  • Take steps at your request before providing a service.

Legitimate Interests

We may use information where it is reasonably necessary for the legitimate operation of Break Force and where those interests are not overridden by your rights and interests.

Examples may include:

  • Responding to enquiries;

  • Managing free taster registrations;

  • Managing attendance;

  • Providing customer service;

  • Improving our services;

  • Keeping appropriate administrative records; and

  • Protecting the safety and security of our activities.

When relying on legitimate interests, we consider the nature of the information, why it is needed and the potential impact on the individual.

We take particular care where children's information is involved.

Consent

We may rely on consent where you actively choose to:

  • Receive promotional email communications;

  • Provide information for a particular optional purpose; or

  • Give permission for another activity where consent is appropriate.

Where we rely on consent, you can withdraw it at any time.

 

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

 

Vital Interests

In rare circumstances, information may be used where necessary to protect someone's life or physical safety.

 

5. Medical, Safeguarding and Other Sensitive Information

Some information, such as information relating to a person's health, may receive additional protection under data protection law.

We only request this type of information where it is relevant and necessary, for example to help us safely accommodate a participant during a class or respond appropriately in an emergency.

Where we process this type of information, we will ensure that an appropriate lawful basis and additional legal condition applies.

Access to sensitive information is limited to those who reasonably need it.

 

6. Children's Privacy

Break Force provides many activities for children and young people, so protecting children's personal information is particularly important to us.

Where appropriate, we ask a parent or guardian to complete registrations and provide information on behalf of their child.

For initial enquiries and free taster registrations, we aim to collect only the minimum information reasonably required, such as:

  • The child's first name;

  • Their age or age range;

  • Their selected class; and

  • Their level of previous experience.

We do not use a child's email address or telephone number for our general promotional mailing list.

Marketing communications relating to children's classes are directed to the parent or guardian where appropriate.

We aim to handle children's information fairly, transparently and with their best interests in mind.

 

7. Free Taster and Meta Lead Registrations

Break Force may advertise free classes, open days and taster sessions through Facebook and Instagram.

When you submit one of these forms, we may use the information provided to:

  • Reserve your child's place;

  • Contact you about the booking;

  • Confirm the date, time and location;

  • Send relevant reminders;

  • Manage attendance; and

  • Follow up regarding the class or your enquiry.

Submitting a registration form does not automatically require you to subscribe to Break Force promotional emails.

Where we invite you to join our email marketing list, we will provide a separate marketing choice.

 

8. Email Marketing and Mailchimp

Break Force may use Mailchimp to manage email subscribers and send:

  • Break Force news;

  • Class updates;

  • New class announcements;

  • Holiday camp information;

  • Events;

  • Promotions;

  • Offers; and

  • Other Break Force updates.

Where consent is required, you will be asked to actively choose whether you wish to receive these communications.

You do not need to agree to marketing in order to book a free taster class or use our services.

If you consent to email marketing, we may store information such as:

  • Your name;

  • Email address;

  • Marketing consent status;

  • Date and source of consent; and

  • Relevant audience tags or preferences

within our Mailchimp account.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting:

info@breakforce.co.uk

If you unsubscribe, we may retain limited information on a suppression list to ensure that we continue to respect your request.

Your telephone number will not be used for promotional text or electronic marketing solely because you provided it for a class registration. Any separate marketing use will be subject to the applicable consent and marketing rules.

 

9. Photographs and Video

Break Force activities may occasionally involve photography or video recording.

Where identifiable images or videos are intended to be used for promotional, website or social media purposes, we will provide appropriate information and obtain any permissions or consents required for that use.

Parents or guardians can contact us regarding photography or video preferences at:

info@breakforce.co.uk

We take particular care when photographs or videos involve children and young people.

 

10. Who We May Share Personal Information With

We do not sell personal information.

We may use trusted organisations that help us provide and administer our services.

These may include:

  • Meta Platforms, including Facebook and Instagram, where you interact with our advertising or lead forms;

  • Mailchimp, where we use its services for email communications and mailing-list management;

  • Website and hosting providers;

  • Email and communication providers;

  • Booking and registration platforms;

  • Payment-processing providers;

  • Cloud storage and IT providers;

  • Accountants, insurers and professional advisers;

  • Venues or delivery partners where necessary for the provision or safety of an activity; and

  • Public authorities, regulators, emergency services or safeguarding bodies where disclosure is legally required or reasonably necessary.

Where another organisation processes personal information on our behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.

We only share information where there is an appropriate reason for doing so and aim to disclose only what is necessary.

 

11. International Transfers

Some of the technology services used by Break Force may store, access or process personal information outside the United Kingdom.

Where our use of a supplier results in a restricted transfer of personal information outside the UK, we will take appropriate steps to ensure that a valid transfer mechanism is in place.

Depending on the circumstances, this may include:

  • UK adequacy regulations; or

  • Appropriate contractual or other safeguards recognised under UK data protection law.

You can contact us at info@breakforce.co.uk if you would like further information about safeguards relevant to your personal information.

 

12. How Long We Keep Personal Information

We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected, including legal, accounting, insurance and safeguarding requirements.

Our general approach is:

 

Free Taster and General Enquiry Information

Information relating to a free taster or general enquiry will normally be reviewed and deleted or anonymised when it is no longer reasonably required.

For unsuccessful or inactive enquiries, we generally aim not to retain information for longer than 12 months, unless there is a legitimate reason to keep it for longer.

 

Customer and Class Information

Information relating to current students, customers, memberships, bookings and services may be retained for the duration of the relationship and afterwards where reasonably required for business, legal, safeguarding, insurance or dispute-resolution purposes.

 

Financial Records

Financial and transaction records are retained for the period required by applicable accounting and tax obligations.

 

Marketing Information

Marketing information is generally retained while you remain subscribed or while we have another lawful reason to retain it.

If you opt out, limited information may be retained to record and respect your preference.

 

Safeguarding, Accident or Incident Records

These may be retained for longer periods where appropriate because of safeguarding, insurance, legal or regulatory considerations.

When information is no longer required, we take reasonable steps to securely delete or anonymise it.

 

13. How We Protect Personal Information

We take reasonable technical and organisational measures to protect the information we hold against:

  • Unauthorised access;

  • Accidental loss;

  • Misuse;

  • Unauthorised disclosure;

  • Alteration; and

  • Destruction.

Access to personal information is restricted to people who reasonably need it for their work with Break Force.

We also aim to choose service providers that provide appropriate privacy and security protections.

 

14. Your Data Protection Rights

 

Depending on the circumstances and the lawful basis we rely upon, you may have rights including:

 

Right to be informed

You have the right to understand how your personal information is being used.

 

Right of access

You may ask for a copy of the personal information we hold about you.

 

Right to rectification

You may ask us to correct personal information that is inaccurate or incomplete.

 

Right to erasure

You may ask us to delete your personal information in certain circumstances.

 

Right to restriction

You may ask us to restrict the way we use your information in certain circumstances.

 

Right to data portability

In certain circumstances, you may have the right to receive information you provided to us in a structured, commonly used and machine-readable format.

 

Right to withdraw consent

Where we rely on consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

 

Right to object

You have the right to object to certain processing of your personal information.

You also have the right to object at any time to the use of your personal information for direct marketing. If you object to direct marketing, we will stop using your personal information for that purpose.

These rights are not absolute and may depend on the circumstances and the lawful basis for processing.

 

15. Children's Data Protection Rights

Children have data-protection rights in relation to their own personal information.

Depending on the child's age, maturity and circumstances, a parent or guardian may exercise those rights on the child's behalf where appropriate.

If you have a question about information held about your child, contact:

info@breakforce.co.uk

 

16. How to Exercise Your Rights

To ask about your information or exercise a data-protection right, contact:

Email: info@breakforce.co.uk

Post:
Break Force LTD
Flat 12 Templewood Point
Granville Road
London
NW2 2AX
United Kingdom

We may need to request information to confirm your identity before fulfilling certain requests.

We will respond in accordance with applicable data-protection law.

 

17. Complaints

If you are concerned about the way Break Force has collected or used your personal information, please contact us first so that we have an opportunity to investigate and resolve the issue.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.

 

18. Third-Party Websites and Services

Our website, social media accounts or emails may contain links to third-party websites or services.

Those organisations are responsible for their own privacy practices.

We recommend reviewing the privacy information provided by any third-party service before providing personal information to it.

 

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including where:

  • Our services change;

  • We introduce new technology or providers;

  • Our use of personal information changes; or

  • Data-protection requirements change.

When we make changes, we will update the Last updated date at the top of this page.

We encourage you to review this policy periodically.

 

Contact Break Force

For privacy questions, data requests or concerns:

Break Force LTD

Email: info@breakforce.co.uk

Address:
Flat 12 Templewood Point
Granville Road
London
NW2 2AX
United Kingdom

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